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YouTube stars help NFL bring in more viewers, league says
  + stars: | 2024-02-09 | by ( Zach Vallese | ) www.cnbc.com   time to read: +3 min
YouTube bet big on the NFL to boost its subscriber base, and content creators have been key to that push. After YouTube committed $2 billion per year to secure the rights to NFL Sunday Ticket, YouTube TV grew from 5 million subscribers in 2022 to more than 8 million this year. Enlisting some of YouTube's top creators to promote NFL Sunday Ticket helped drive engagement among tens of millions of users, the league said. A subscription to YouTube TV costs $73 per month, with an additional annual fee of $349 for access to NFL Sunday Ticket. YouTube TV enlisted familiar YouTube stars including lifestyle creators, vloggers and sports creators to attract new audiences to the NFL.
Persons: Christian Oestlien, Sean Evans —, Ian Trombetta, Nielsen, Tom Rogers, Rogers, Sundar Pichai Organizations: YouTube, NFL, NFL Sunday, Netflix, Disney, Nielsen Locations: U.S
I think they thought I was crazy.”Many of the Dream Orchestra’s members had never played an instrument before they joined. Ron Davis Álvarez, Dream Orchestra founder and artistic directorThe small ensemble rehearsed on Fridays and Saturdays. He'd never played an instrument before joining the Dream Orchestra. Mushtaq Khorsand asked to join the Dream Orchestra after seeing how joyful his friends were during a performance. So if I wasn’t part of Dream Orchestra and (hadn’t) met Ron, I don’t where I would be,” he says.
Persons: Ron Davis Álvarez, He’d, ” Álvarez, hadn’t, they’d, Álvarez, Venezuela’s, he’d, It’s, Gustavo Bandres, , Mostafa, ” Kazemi, Kazemi, , , Mostafa Kazemi, He'd, , Ron, Mushtaq Khorsand, ” Khorsand, Khorsand, He's, Rey, He’s, he’s, Carlos Medrano y Ritmos Ciganos Carlos Garcia, isn’t, it’s, Johan Nilsson, Tymofii Slakva, Tim, Slakva, ” Slakva, Azra Avci, Andrea Spehar, Anna Svanberg, they’ve, , hasn’t, Scheherazade, Richard Meyer Organizations: CNN, Volunteers, El, El Sistema, Sistema, Orchestra, Dream Orchestra, Dream, Gothenburg Symphony, Training, YouTube, University of Gothenburg, Locations: Stockholm, Venezuelan, Sweden, Syria, Afghanistan, El Sistema Sweden, Gothenburg, It’s, El, Caracas, Eritrea, Albania, Malmo, Swedish, Ukraine, France, Álvarez, United Kingdom, Lebanon
The protagonists have remained mum about their actual status since Swift began attending Kelce’s games 1½ weeks ago. “There is not going to be a ‘Pre-Taylor Swift Era’ and a ‘Post-Taylor Swift Era’ for the NFL. So for us, it’s fantastic,” said Ian Trombetta, the NFL’s senior vice president of social, influencer and content marketing. “Is the NFL overdoing it?” Jason asked Travis on an episode of their podcast released Wednesday. '” the NFL's Trombetta said.
Persons: Eager, Taylor Swift, Travis Kelce, it’s, Brian McCarthy, Tay Tay, Swift, Gen, Taylor, , Rebecca Brooks, , Brooks, Ian Trombetta, , ” Trombetta, there's, Dan Snyder’s, “ We’ve, Patrick Mahomes, Joe DiMaggio, Marilyn Monroe, David Beckham, Tom Brady, Giselle Bunchen, “ There’s, Barbie ’, Joe Favorito, Kelce, Jason, Travis, Neal Pilson, Jerry Jones, ” Pilson, “ I’ve, Trombetta Organizations: National Football League, Kansas City Chiefs, NFL, Associated Press, Alter Agents, Kansas, Washington, Super Bowl, NFL Media, Chiefs, Philadelphia Eagles, NBC, Kansas City, New York Jets, CBS Sports, Dallas Cowboys Locations: Kansas City, New York, California, U.S, Travis
(It’s always been mostly men; the first woman admitted was Liza Minnelli in 1988.) Its headquarters since the 1950s, the Monastery is a shrine to the club’s heyday, with framed black-and-white photos of smiling comedy legends. The club, a nonprofit corporation, lost its tax-exempt status in 2010. He was kept on for several months after his sentencing, before the club’s board fired him in 2020, an event for which he has brought legal action against the club. The lender said in court papers that the club also owes money to the restaurant and bartenders employee union, the city’s Environmental Control Board, and the New York State Department of Labor.
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